Women are and will always be the soul of a family… women need to maintain their well being at all times as they are the natural providers of warmth, love and discipline in the smallest nucleus of society.  Breast Cancer is one of many diseases that attack women in all social or age groups and threatens the pillar of our families.  Statistics state that 1 in every 9 women can be afflicted with this disease.  Years ago this was known to be a death sentence, however scientific research and the dedication of millions of people has helped to make 80% of  early diagnosed cases curable… So Breast Cancer is a threat but not an end only if we can be proactive towards it.

AWTAD hoping to give women the chance in all wakes of life to prosper is proposing the following program to help women fight BC through giving them the emotional, psychological, medical support and to raise the pro-activeness of society towards this disease:

GOPINK PROACTIVE CAMPAIGN

Campaign Aim:  Raise the level of pro-activeness of Society with all its sectors with BC to increase the numbers of women survivors. Friends, family, co-workers, bosses, industrial producers, retail shops, restaurants, basically every aspect of society can affect how a woman will react when she discovers that she has BC.  No one can claim to be not responsible about the course that a victim will take whether to fight back or give in…  If we all become pro-active towards BC we can beat it or at least make loosing very hard.  

Key Opportunities and Risks:

Opportunities:

• Statistics show that although now more women are aware of BC and perform regular self tests or mammograms and yet very few follow through their treatment path once they become diagnosed with BC.
• Weak social and cultural support of women who get BC and lack of encouragement to pursue treatment. 
• The local fatalistic view of how to handle the disease in spite of the increased number of survivals internationally (80% of early detection cases end up survivors)
• Lack of all year round support by organizations serving our society in all fields such as car dealers, food manufacturers, etc. Supporting this disease is not only through financial donations but also by being actively and openly supportive of the cause.
• Lack of social support groups for families and women who get diagnosed.

 

RISKS:

• Organizations might not recognize this noble activity as part of their recognized CSR activities.
• Some industries might fear the association of their product with such a disease.
• Society might be scared to tackle this disease heads on by being that proactive.

 

Campaign Objectives: 

• Outreach to all levels of society (Class A/B/C) to increase their participation in fighting BC whether you are a victim or a supporter of the well being of society as a whole.
• Create a comfort zone in handling and facing BC particularly for supporting groups and organizations.
• Show society that being there for others financially, emotionally and professionally can give others a tomorrow that they might not even know exists.
• Increase the number of women who come forward to take a proactive step and take treatment. 
• Increase the confidence of those seeking treatment in what they are receiving by providing them with advisory boards routing their treatment paths.
• Support families of women diagnosed with BC in order to strengthen them enough to give their women the extra push along the tough path of treatment.
• Show women that they are not alone and that society are fighting for them which will encourage them to be more positive in seeking help and treatment early enough.
• Show that every member of society can contribute in whatever way he may wish and will make a difference.